Talented business executive and growth hacker Ed Baker leverages more than a decade of experience to guide such businesses as LimeBike and Zwift as a growth advisor.
Growth hackers are responsible for growing a business quickly and with a minimal budget. Despite the profession’s recent popularity, there are still several myths surrounding it. Following are a few examples:
- Only startups need growth hacking. While the term “growth hacking” originally became popular in the startup industry, startups aren’t the only businesses that may benefit from this type of marketing. The goal of growth hacking, and of any marketing department, is to provide quick, scalable growth relatively inexpensively.
- There’s no need for a good product. Growth hacking isn’t magic and can’t turn an inferior product into a major success. Before wasting money and time on marketing, companies must make sure they have a solid product through plenty of testing.
- Certified professionals are the only growth hackers. When searching for a growth hacker, companies don’t have to search only for certified professionals. Instead, the focus must be on an individual’s mindset. Good growth hacking comes from people who look toward digital marketing more than traditional marketing. They are extremely active on social media and familiar with promoting brands online.
Growth hackers are responsible for growing a business quickly and with a minimal budget. Despite the profession’s recent popularity, there are still several myths surrounding it. Following are a few examples:
- Only startups need growth hacking. While the term “growth hacking” originally became popular in the startup industry, startups aren’t the only businesses that may benefit from this type of marketing. The goal of growth hacking, and of any marketing department, is to provide quick, scalable growth relatively inexpensively.
- There’s no need for a good product. Growth hacking isn’t magic and can’t turn an inferior product into a major success. Before wasting money and time on marketing, companies must make sure they have a solid product through plenty of testing.
- Certified professionals are the only growth hackers. When searching for a growth hacker, companies don’t have to search only for certified professionals. Instead, the focus must be on an individual’s mindset. Good growth hacking comes from people who look toward digital marketing more than traditional marketing. They are extremely active on social media and familiar with promoting brands online.
